Memories From The Future

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ACTIVE BLOG: CONSILIERA.COM


Subscribe Notes, news and interesting blog posts about our future (social) life. Topics: Social web, 3D Online Virtual Worlds and psychology.


Consiliera aka
Gaby K. Benkwitz
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17:06 Uhr

I stopped posting here in August…

You’ll find my postings on Wordpress, Blogger (German blog) and Friendfeed now. Thanks to Hao Chen I was able to import all my Tumblr posts into Wordpress. He actually wrote a tumblr-to-wordpress script especially for me - how awesome is that?! He’s also coded a lot of useful other scripts for Friendfeed and GoogleReader, look at his page on Userscipts.org

Thanks, Hao :)

P.S. The October posts are my automatically posted Flickr stream…sigh. Turned it off now.

15:35 Uhr

Crowdsourcing: Products from the “people formerly known as customers”

Interesting (while promotional) video about the impact of Crowdsourcing on product development and change of  whole markets. The author of the book he’s promoting with this trailer likes two definitions for crowdsourcing best:

The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

The Soundbyte Version: The application of Open Source principles to fields outside of software.

I liked a definition he offers in the video (near end) even better: (the former examples) show how these successful forms of crowdsourcing came up organically from the people formerly known as customers, from people formerly known as the audience”.

By the way: Croudsourcing is a concept that has massively been played out in the sci-fi novel “Rainbows End” by Vernor Vinge, as my friends on FF know all too well ;-)

14:50 Uhr

Study shows: Social Media’s strategic role acknowledged and adopted in the US corporate world

The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations. The new study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine.

Review Summary:

  • From familiarity to usage to importance, social media is expanding rapidly within the Inc. 500.
  • The bottom line is that the Inc. 500 continues to learn about social media at a very quick pace.
  • For the first time, growth in familiarity, adoption and importance to mission has been documented in a statistically significant, longitudinal study. If the Inc. 500 is embracing social media at this record pace, can the rest of corporate America be far behind?

Social Media And US Business Familiarity, Usage And Adoption: A Research Study Of The Inc. 500 - Robin Good’s Latest News »

Teens and tweens are making more and more of the purchase decisions, or at least influencing that decision. Mom already knows that Sears provides trusted value and quality, but we need to prove to the teens and tweens that we have the apparel and styles to help them “arrive” at school this year with confidence

Virtual Worlds News: Q&A: Sears CMO Richard Gerstein on Marketing Across the Metaverse